Today, QR codes have become one popular link between the physical world and the virtual one. You need not be very tech-savvy to use these codes to the advantage of your business.
It was the Japanese that first used Quick Response Code (QR code) as early as 1994. Today, QR codes have become one popular link between the physical world and the virtual one. Although QR codes are being widely used around the globe, not many are aware of how to use them. This article is an attempt to introduce QR codes in a comprehensive manner for the understanding of the common man.
Often people confuse Universal Product Codes (UPC codes) with QR codes. Both the codes are intended to provide information about the product upon which they are printed. While the amount of information revealed by UPC is much limited, a QR code is capable of revealing much more information about the product, and also about the manufacturer. UPC is limited to twelve numbers while QR code can contain over four thousand alphanumeric characters. The boom in the smart phone market and app development are the major reasons for the popularity of QR codes.
In order to know the information provided in a QR code, the smart phone user would need a QR code scanner. The scanner is nothing but a mobile app that will use the camera of the Smartphone to scan the code. The image often contains information about the manufacturer and a link to the manufacture’s website. By directly taking customers to the website, producers can easily pass on the vital information about their businesses to the customers. For instance, if the website offers discounts on products or other promotional offers, interested buyers will immediately purchase the product, increasing the sale and revenue considerably.
You need not be very tech savvy to use these codes to the advantage of your business. There are many websites that provide online QR code generators. Simply by following the instructions provided at the website, even a novice will be able to create fantastic QR codes. Once the code is generated all you have to do is print it and use it. They are not only useful for product manufactures but they can also be a very effective tool in the hands of marketers. QR codes can be printed anywhere. Since the number of smart phone users grows by the day, more and more people are likely to scan these codes with their new found freedom in technology. Often people are curious to test their skills on using QR codes and end up in the websites of the manufacturer or marketer.
And this is what every business exactly wants people to do. Once people get to the website, then the job of enticing the visitor to perform an action will be taken over by the website. The dramatic growth in the field of mobile app development is likely to end the era of QR codes soon. Today app developers have created apps that can empower people to shop on the go with their smart phones. The need of diverting the user to a website will no longer be needed if businesses start using interactive mobile apps for promotions.
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